Depth Charge is a leading experience design strategy firm for medical device and life sciences organizations. We help makers of innovative products to better understand their customers, craft their strategies, and design their products and services.

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We collaborated with Facebook to clarify its goals and approach for the launch version of its industry-changing Conversion Lift Measurement toolset, aka the controlled drug trial for testing the effectiveness of Facebook ads. Read the initial announcement at Wired.

The Editorial Review Board of Diatoms of the United States – part of the Institute for Arctic and Alpine Research at the University of Colorado Boulder – needed help in exploring opportunities for future enhancement of its ever-evolving reference of freshwater diatoms. We conducted interviews to clarify the needs and pain points of users, concepted several ideas for new product features, and developed a roadmap for design and development based on the organization’s goals and user needs.

Along with our friends at Big Bang, we helped OPTI Medical Systems to radically re-envision the user experience of its flagship blood gas analyzer incorporating customer input. The product features a brand new industrial design and embedded touchscreen software.

We guided Abbott Diabetes Care in designing its FreeStyle Auto-Assist software that downloads and analyzes data from its blood glucose meters to help providers improve quality of care. And since Abbott valued our work so much (and patented it), we continued our relationship to explore, concept, and rapidly prototype the user experience for a comprehensive diabetes disease management system.